fw2w

"Dialogue is really aimed at going into the whole thought process and changing the way the thought process occurs collectively."

David Bohm

Consumers will be inspired to make purchasing decisions by using sustainable criteria and create demand for products, services and systems that have been designed responsibly.

The educational sector will provide insights into current design education and will facilitate a transition and integration of economic, environmental and social criteria into the design curriculum. It is in our best interest to adopt a systemic approach in learning, whether the subject is design or any other, so future practitioners have the skills and ability to understand and work in interdisciplinary teams in future business settings.

Schools, colleges & academia will provide the setting for the education of future producers and consumers and continue developing design theory.

Government will continue to champion sustainable development through public policy innovation in consumption and production through programs such as the Integrated Product Policy which decouple economic growth from environmental degradation and inefficient resource use.

Collaborative sponsoring partners will develop design concepts from the competition entries to continue creating products, services and systems that contribute towards the creation of a sustainable society.

Professionals will be inspired and acknowledged to design, produce and work systemically by incorporating economic, environmental and social criteria into the design.

from Waste to Wisdom is the result of a series of partnerships and collaborations that have been nurtured throughout the past two years. fW2W aims to engage business, the design/creative sector, education and government to become involved in advocating the role of sustainable design as a determining and crucial component of sustainable development. Our joined strengths can provide the necessary support and cooperation to show true leadership in awakening professionals and consumers to sustainable design and the solutions it has to offer to the pressing social and environmental issues we face.

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Business will share knowledge and experience of the successes and difficulties of Corporate Social Responsibility and pursuing a triple bottom line. In particular, the fW2W partnership intends to better understand how companies are pursuing these objectives through creative and design thinking and innovation, as well as the professional results at strategic and operational levels.

The project team is composed of:

Terry Ingham - Managing Director, nowherefoundation
Anette Lundebye - Designer and Co-Project Manager
Daniela Silberman - Designer and Co-Project Manager

The team has been working together to develop the concept behind the initiative since October 2004. The team is committed to the initiative’s success and has both experience and a long-standing commitment towards the creative/design industries and educational sectors.

nowherefoundation has supported the initial research and scoping phase of the fW2W initiative and will have a continuing role in the development and running by providing expertise in co-creative methods and business systems. For further information about the nowherefoundation please visit our website by clicking here.

The design/creative industries will communicate the ways in which design and creative thinking result in product, service and system innovation. These partners will be responsible for providing support to business and education in their integration of sustainable design.